{"id":3565,"date":"2017-02-15T12:14:23","date_gmt":"2017-02-15T12:14:23","guid":{"rendered":"https:\/\/aplmedia.co.uk\/?p=3565"},"modified":"2020-05-03T19:44:28","modified_gmt":"2020-05-03T18:44:28","slug":"national-geographic-traveller-uk-national-geographic-eden-walk-team-silk-road-social-media-campaign","status":"publish","type":"post","link":"https:\/\/aplmedia.co.uk\/national-geographic-traveller-uk-national-geographic-eden-walk-team-silk-road-social-media-campaign\/","title":{"rendered":"National Geographic Traveller (UK) and National Geographic Out of Eden Walk team up for Silk Road social media campaign"},"content":{"rendered":"

LONDON (9 February 2017)<\/strong> \u2014 National Geographic Traveller<\/em> (UK) and the National Geographic Society are collaborating on a social media campaign this February to promote their adventures on the Silk Road.<\/p>\n

The campaign will call on travellers to share their experiences on the Silk Road on social media to promote the route as well as amplifying the work of National Geographic Fellow Paul Salopek, and of National Geographic Traveller<\/em> writer, Emma Thompson.<\/p>\n

Paul Salopek \u2013 a Pulitzer prize-winning journalist and National Geographic Fellow \u2013 is retracing a 21,000-mile journey taken by the first humans as they migrated out of Africa. His storytelling project, carried out almost entirely on foot, started in 2013, and he has been traversing the Silk Road region since April 2016.<\/p>\n

Emma Thompson took a 47-day trip last year on a commission from National Geographic Traveller<\/em> (UK). Acting as the brand\u2019s Digital Nomad, she travelled 7,456 miles across six countries from Xi\u2019an in China to Istanbul in Turkey.<\/p>\n

The campaign is calling on readers and followers to share their experiences of the Silk Road using the hashtag #NGSilkRoad.<\/p>\n

Pat Riddell, editor of National Geographic Traveller<\/em> (UK) said: \u201cThe Silk Road has long captured the imagination of travellers and adventurers, and it\u2019s an exciting proposition to team up with National Geographic Out of Eden Walk and bring the stories and experiences to a wider audience.\u201d<\/p>\n

\u201cThe long and storied history of the Silk Road permeates all the countries and cultures it winds through,\u201d said Salopek. \u201cAs I traverse this vast region at boot-level, I also am reminded how much this ancient trade route built the modern world as we know it\u2014it was the original laboratory for globalization. I\u2019m so pleased to partner with National Geographic Traveller<\/em> to share this experience with as wide an audience as possible.\u201d<\/p>\n

Emma Thompson\u2019s full feature will be in the April issue of National Geographic Traveller (UK). Read more at natgeotraveller.co.uk\/silk-road<\/a><\/em><\/strong><\/p>\n

Paul Salopek is continuing his Out of Eden adventure for the next six years. Follow his progress here:<\/strong>
\nOutofEdenWalk.org<\/a><\/em> or at @OutofEdenWalk on Twitter<\/a>, Instagram<\/a> and Facebook<\/a>.<\/strong><\/p>\n

Twitter: twitter.com\/natgeotraveller<\/a><\/em>
\nInstagram: instagram.com\/natgeotraveller<\/a><\/em><\/p>\n

 <\/p>\n

\n

NOTES<\/strong><\/p>\n

National Geographic Traveller<\/em> (UK)<\/strong> is published under license by »ÆÉ«ÊÓƵ, from National Geographic Partners LLC in Washington, D.C. The 180-page travel and lifestyle magazine was launched in December 2010, and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives. natgeotraveller.co.uk<\/a><\/em><\/p>\n

National Geographic Partners LLC (NGP)<\/strong> is a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels with National Geographic\u2019s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children\u2019s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. NGP returns 27 percent of its proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. nationalgeographic.com<\/a><\/em><\/p>\n

National Geographic Society<\/strong> is a leading nonprofit that invests in bold people and transformative ideas in the fields of exploration, scientific research, storytelling and education. They support educators to ensure that the next generation is armed with geographic knowledge and global understanding. National Geographic Society aspires to create a community of change, advancing key insights about the planet and probing some of the most pressing scientific questions of our time. Their goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. nationalgeographic.org<\/a><\/em><\/p>\n

 <\/p>\n

\n

CONTACT<\/strong><\/p>\n[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]For Editorial Enquiries:
\nTel: +44 (0)20 7253 9906
\neditorial@natgeotraveller.co.uk<\/a><\/p>\n

Pat Riddell, Editor
\nTel: +44 (0) 20 7253 9906
\npat.riddell@natgeotraveller.co.uk<\/a><\/p>\n

Maria Pieri, Editorial Director
\nTel: +44 (0) 20 7253 9906
\nmaria.pieri@natgeotraveller.co.uk<\/a>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=”1_2″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]Matthew Jackson, Managing Director
\nTel: +44 (0) 20 7253 9009
\nmatthew.jackson@natgeotraveller.co.uk<\/a><\/p>\n

Anthony Leyens, CEO
\nTel: +44 (0) 20 7253 9009
\nAnthony.leyens@natgeotraveller.co.uk<\/a>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text] [\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]\n","protected":false},"excerpt":{"rendered":"

National Geographic Traveller (UK) and the National Geographic Society are collaborating on a social media campaign this February to promote their adventures on the Silk Road.<\/p>\n","protected":false},"author":4,"featured_media":3570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[135,34,136],"class_list":["post-3565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-22","tag-national-geographic-society","tag-national-geographic-traveller","tag-silk-road"],"acf":[],"_links":{"self":[{"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/posts\/3565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/comments?post=3565"}],"version-history":[{"count":0,"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/posts\/3565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/media\/3570"}],"wp:attachment":[{"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/media?parent=3565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/categories?post=3565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aplmedia.co.uk\/wp-json\/wp\/v2\/tags?post=3565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}