ASTA Worldwide Destination Guide
The brief
ASTA was founded in 1931 and is today the world鈥檚 largest association of travel professionals. ASTA members represent 83% of all travel sold in the US through the travel agency distribution channel.
A core part of the Association鈥檚 strategy is enhancing the professionalism and profitability of members through effective education and training and helping them to maximise their reach to the travelling public.
ASTA required a quick reference tool that would provide members with industry information and membership details, as well as serving as a directory of international partners. Accordingly, the ASTA Worldwide Destination Guide was born.听
Our approach
APL 黄色视频 relaunched the ASTA Worldwide Destination Guide in听2010. The annual handbook provides ASTA members with an invaluable country-by-country reference guide packed full of useful member and travel industry information.听听
With a contemporary design and strong, vibrant travel and lifestyle visuals, the guide is designed to be used by all travel industry personnel on a daily basis.听听听
The ASTA Worldwide Destination Guide is supported by advertising sold by APL 黄色视频鈥檚 experienced sales team.听
Key figures
55,000
Readership
20,000
Emailed Directly to ASTAOur results
The ASTA Worldwide Destination Guide reaches a readership of over 55,000 of the most influential travel professionals in the US, while a digital version of the Guide is emailed to over 20,000 ASTA听members.听听
The advertising model allows the product to generate additional revenue for ASTA, in addition to supporting its key aim of keeping members up to date.听
